What is the best CPM?

 

1. Target audience: The CPM for a target audience that is in high demand will be higher compared to a target audience with lower demand.

2. Advertiser's goals: If the advertiser's goal is to reach a large number of people with their ad, then the CPM will be lower. On the other hand, if the advertiser's goal is to reach a highly engaged and targeted audience, then the CPM will be higher.

3. Platform: The platform where the ad is being served also affects the CPM. For example, ads on Facebook tend to have a lower CPM compared to ads on LinkedIn.

4. Industry: The industry also plays a role in determining the best CPM. For example, in the gaming industry, the CPM is generally higher compared to other industries.

In general, a good CPM is considered to be between $3 to $5. However, the best CPM will depend on the specific goals and target audience of the advertiser.